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Employment Law Marketing

Grow your employment law practice with marketing strategies designed to connect you with employees, executives, and companies navigating workplace legal issues. We help employment lawyers attract the right cases, build local authority, and turn searches into consultations and retainers.

Our Services

Brand Development

We develop compelling employment law brands that convey strength, fairness, and professionalism — positioning your firm as a trusted advocate for employees and companies alike.

Web Design

We create ADA-compliant, mobile-optimized websites for employment law firms that clearly outline services like wrongful termination, wage disputes, and harassment defense while driving consultations.

Reputation Management

We help employment attorneys generate and manage online reviews, showcase successful case outcomes, and improve visibility on Google, Avvo, and workplace-related platforms.

Practice Listings

We optimize listings across Google, Avvo, Justia, and employment-focused directories to increase local exposure and help clients find your firm when workplace legal help is needed.

Pay Per Click Advertising (PPC)

We manage paid search campaigns targeting terms like 'wrongful termination lawyer', 'employment attorney near me', and 'hostile work environment lawyer' to capture urgent leads.

Targeted Client Advertising

We create audience-specific campaigns that reach employees facing workplace challenges and businesses needing defense or compliance support.

Search Engine Optimization (SEO)

We help your employment law practice rank for competitive search terms such as 'employment lawyer', 'harassment attorney', and 'overtime pay lawyer'.

Social Media Marketing

We manage and grow your LinkedIn, Facebook, and Instagram presence to engage employees, HR professionals, and business owners seeking legal guidance.

Content Development

We create blog posts, FAQs, and video content on workplace legal topics like discrimination, severance, retaliation, and wrongful discharge to educate and attract prospects.

Content Marketing

We distribute your legal content across professional blogs, HR communities, and business publications to build authority and drive traffic.

Marketing Funnels

We design lead capture funnels that guide visitors from problem awareness to scheduling a consultation — ideal for wrongful termination and employment contract cases.

Client Education Content

We produce helpful guides, employee rights explainers, and workplace legal resources to help prospects understand the law and take action.

Referral Network Development

We assist in building strategic partnerships with HR consultants, other attorneys, and industry professionals through LinkedIn automation and outreach campaigns.

Analytics & Reporting

We provide detailed monthly reports on lead generation, website traffic, SEO rankings, and ad performance to drive continual improvement and ROI.

Additional Services

We offer advanced employment firm support such as CRM integration, intake automation, chatbot setup, and compliance-focused marketing consulting.

Frequently Asked Questions

Why is digital marketing important for employment law firms?

Employees and businesses often turn to Google when workplace issues arise. A strong digital presence ensures your firm is found first and trusted to help.

How does SEO help employment lawyers grow?

SEO improves your visibility for searches like 'employment lawyer near me' or 'wrongful termination attorney', driving consistent organic leads from individuals and businesses.

Can paid ads generate leads for employment law services?

Yes. Paid search and social campaigns allow your firm to appear when people urgently seek help for workplace disputes, discrimination, or employer defense.

What makes an employment law website effective?

It should clearly communicate services, success stories, and offer easy ways to contact your firm — especially for urgent employment issues like termination or harassment.

How long does it take to see results from marketing?

PPC drives quick inquiries, while SEO, content marketing, and referral development produce steady growth over 3–6 months.

Ready to Grow Your Employment Law Practice?

Schedule a free consultation today and discover how Lawyer Rebrand can help your firm connect with employees and businesses needing workplace legal support.

Book a Free Consultation