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Criminal Defense Marketing

Grow your criminal defense practice with targeted marketing solutions built to reach clients in urgent need of legal representation. We help criminal defense lawyers connect with individuals facing charges, build trust quickly, and position your firm as the strongest defense option available.

Our Services

Brand Development

We create bold and confident criminal defense brands that communicate trust, authority, and readiness to fight for clients facing serious charges.

Web Design

We build fast, mobile-first criminal defense websites optimized to convert visitors into calls, with urgent messaging, case results, and click-to-call CTAs.

Reputation Management

We manage your reputation by driving 5-star reviews, addressing negative feedback, and improving visibility on Google and legal directories.

Practice Listings

We ensure your criminal defense firm appears prominently across local directories, Google Business Profile, Avvo, Justia, and more.

Pay Per Click Advertising (PPC)

We run Google and Bing ad campaigns targeting high-intent searches like 'DUI lawyer near me', 'drug crime attorney', and 'criminal defense lawyer'.

Targeted Client Advertising

We create retargeting and paid social strategies aimed at individuals recently charged or searching for criminal legal help.

Search Engine Optimization (SEO)

We optimize your website to rank for defense-related searches like 'best criminal lawyer in [city]' and 'fight felony charges'.

Social Media Marketing

We manage Facebook, Instagram, and LinkedIn to build credibility and keep your firm top of mind with local audiences and referral partners.

Content Development

We create informative content covering criminal charges, penalties, legal rights, and the defense process to answer key questions and improve SEO.

Content Marketing

We promote your articles and defense resources on blogs, forums, and news sites to increase backlinks and drive qualified traffic.

Marketing Funnels

We build marketing funnels that capture leads from organic and paid channels, qualify inquiries, and drive urgent consultation requests.

Client Education Content

We produce FAQs, videos, and guides to help prospects understand charges, legal defenses, and why hiring your firm is the smart move.

Referral Network Development

We assist in building partnerships with bail bondsmen, private investigators, and other attorneys using LinkedIn automation and outreach.

Analytics & Reporting

We deliver monthly reporting on phone calls, form submissions, ad ROI, and SEO performance so you can measure new case growth.

Additional Services

We offer advanced solutions including CRM integrations, intake software, and consulting for multi-location and high-profile criminal defense firms.

Frequently Asked Questions

Why is digital marketing critical for criminal defense lawyers?

Potential clients often search in urgent, stressful situations. A strong digital presence ensures your firm is visible and trusted when they need help fast.

How does SEO benefit criminal defense firms?

SEO allows your firm to appear for searches like 'DUI attorney near me' and 'criminal lawyer for assault', bringing in clients actively seeking representation.

Is paid advertising effective for criminal defense practices?

Yes. Paid ads capture high-intent prospects immediately after arrests or charges, driving urgent inquiries before they contact competitors.

What makes a criminal defense website effective?

It should be fast, mobile-friendly, emphasize experience and wins, and make it easy for clients to call or schedule consultations 24/7.

When can I expect to see results from marketing efforts?

PPC generates immediate leads while SEO, content, and referrals build momentum over 3–6 months for steady and long-term growth.

Ready to Grow Your Criminal Defense Firm?

Schedule a free consultation to discover how Lawyer Rebrand can help you generate urgent case leads, enhance your reputation, and dominate your local market in criminal defense.

Book a Free Consultation